Searching in Google

What Happened to My Author Picture in Google Searches?

The only constant in life is change, and Google’s recent decision to remove author photos from search results may cause many to misunderstand actual developments. Has Google abandoned authorship? Absolutely not. Let’s unpack what we know so far. In an announcement yesterday, Google’s John Mueller revealed that Google is dropping the author photo in search results, as well as the …

NeilWhat Happened to My Author Picture in Google Searches?
Referral Marketing Lawyers Attorneys

Referrals Are Usually an Attorney’s Best Source of New Business

The first question I’ve consistently asked the thousands of attorneys I’ve met over the past 10 years is “What is your best source of new business?” Twice, I’ve heard something other than “referrals”. Even in this day and age, referrals remain a primary source of new business. The conclusion that inevitably follows should simply be: “What can we do to …

NeilReferrals Are Usually an Attorney’s Best Source of New Business
Google Panda 4.0 Update

Google’s Recent Panda 4.0 Update (May ’14) Tightens the Value of Content

Google has recently released “Panda 4.0″, a major update to the algorithm that continues to refine how Google values content, and how information should be positioned for the future.  While many Panda releases have been relatively minor “refreshes” that affect a small sample of search results, Panda 4.0 appears to be a substantial update.  Google estimates that Panda 4.0 will …

NeilGoogle’s Recent Panda 4.0 Update (May ’14) Tightens the Value of Content
Multimedia TV Laptop Tablet Smartphone

86 percent of U.S. Smartphone Owners Use Them While Watching TV

86% of Americans with smartphones are using them for other activities such as search, social media and surfing the web while they watch traditional TV.  Over 50% of these tech users are doing so every day.  The simultaneous use of multiple platforms and screens has become the norm according a recent study published by Nielsen, a respected advertising and research institute.  This …

Neil86 percent of U.S. Smartphone Owners Use Them While Watching TV
stand out from your online legal competition

Stand Out From Your Online Competition

The online space is a competitive place and it is important to stand out from your competitors.  What are some of the ways you can accomplish this? A simple choice is color.  Have you ever noticed that the vast majority of legal websites are blue?  We can discuss the nuances of color and the calming nature of the color blue …

NeilStand Out From Your Online Competition