"No Rain, No Gain"
In a previous message we were discussing the fact that referrals are one of the best sources of new business for attorneys. We discussed the old and new models of the referral process, and concluded with the first step a potential referral takes toward your practice: a “Branded” search. A branded search most often resembles this pattern: (Attorney First & …
The first question I’ve consistently asked the thousands of attorneys I’ve met over the past 10 years is “What is your best source of new business?” Twice, I’ve heard something other than “referrals”. Even in this day and age, referrals remain a primary source of new business. The conclusion that inevitably follows should simply be: “What can we do to …
Google has recently released “Panda 4.0”, a major update to the algorithm that continues to refine how Google values content, and how information should be positioned for the future. While many Panda releases have been relatively minor “refreshes” that affect a small sample of search results, Panda 4.0 appears to be a substantial update. Google estimates that Panda 4.0 will …
86% of Americans with smartphones are using them for other activities such as search, social media and surfing the web while they watch traditional TV. Over 50% of these tech users are doing so every day. The simultaneous use of multiple platforms and screens has become the norm according a recent study published by Nielsen, a respected advertising and research institute. This …
The online space is a competitive place and it is important to stand out from your competitors. What are some of the ways you can accomplish this? A simple choice is color. Have you ever noticed that the vast majority of legal websites are blue? We can discuss the nuances of color and the calming nature of the color blue …