transparency integrity honesty

What Does Transparency Look Like?

What does transparency in a business relationship look like?  Why is it important?  The world of Search Engine Optimization (SEO) and online marketing has often been associated with “smoke and mirrors.”  I often share the analogy of a scene from the original “Wizard of Oz” with my clients.  You know the one – where the curtain is pulled back and …

NeilWhat Does Transparency Look Like?
Content marketing broadcasts your message to wider targets

What is the Difference Between a Content Strategy and Content Marketing?

Those in the SEO industry and most firms with a website understand the importance of well constructed and optimized content for any online marketing strategy (“Content is King”). The effective management of content has become even more important in the past 18 months. Any law firm or business who desires to attract clients from the internet or any other medium …

NeilWhat is the Difference Between a Content Strategy and Content Marketing?
HTTPS SSL Security

HTTPS is a Ranking Signal for Google – What Does an Attorney Need to Know?

Google has confirmed that HTTPS (Hypertext Transfer Protocol Secure) has been added as a ranking signal within the Google search algorithm. Ok, enough of this techie stuff already – what is HTTPS and why should an attorney or law firm care? Quite simply, it makes your website more secure and safer for visitors, and the web a safer environment in …

NeilHTTPS is a Ranking Signal for Google – What Does an Attorney Need to Know?
Authorship and Rel:Author is Over

Google Ends Authorship – It’s Over

Why Google Has Decided To Pull the Plug on Authorship Altogether Yesterday (August 28, 2014) Google’s John Mueller announced in his Google + posting that Google was removing all rel:author from it’s tracking data, and authorship content will no longer be displayed in search results. Authorship, as a concept, was to provide a mechanism to tie web content with an …

NeilGoogle Ends Authorship – It’s Over
How does Google Index Tweets

How Google Indexes Twitter

A major study released this month by Stone Temple Consulting provides excellent insight into Twitter from the perspective of Google and marketing as a solo attorney or law practice.  The net result of the study is this: if you have less than 10,000 followers the likelihood that any activity on Twitter will be noticed, much less indexed by Google is …

NeilHow Google Indexes Twitter
why should lawyers law firms blog

Why Do Lawyers and Law Firms Need to Blog?

Blogs are a critical component of any successful online strategy.  Why?  What do blogs really accomplish and why should all attorneys have a blogging strategy?  Let’s go back to the starting point for a moment: What is your primary goal for any online activity?  I would hope that it is to lock in referrals and generate new paying clients.  To …

NeilWhy Do Lawyers and Law Firms Need to Blog?
pages report provides critical insight into site performance

How the “Pages” Report in Analytics Can Help Your Strategy

Most of today’s analytics programs such as “Google Analytics” have a “pages” report that shows the amount of unique visitors to each page of your site. In most cases, the analytics should be able to show how each page fits into the paths that visitors have taken through the site, as well as which pages are associated with visits that …

NeilHow the “Pages” Report in Analytics Can Help Your Strategy
Organic search engine traffic dec 13 to may 14

Search Engines See Dramatic Drop in Their Own Visitors Since Dec 2013

In a fascinating report published this week by Sharaholic, visitor traffic to the major 5 search engines – Google, Yahoo!, Bing, Ask and AOL has dropped more than 30% since December of 2013.  The report provides valuable insight for all of us, not only into the behaviors associated with the big 5, but in their market share and the quality …

NeilSearch Engines See Dramatic Drop in Their Own Visitors Since Dec 2013
attorney or lawyer locking in a referral

Expanding Your Influence on “Branded” Searches to Lock In Referrals

In a previous message we were discussing the fact that referrals are one of the best sources of new business for attorneys.  We discussed the old and new models of the referral process, and concluded with the first step a potential referral takes toward your practice: a “Branded” search.  A branded search most often resembles this pattern: (Attorney First & …

NeilExpanding Your Influence on “Branded” Searches to Lock In Referrals