Think of a book. A book almost always has a spine with a title written on it, right? Without a title you can’t tell what’s in the book or if you want to read it. If it didn’t have a title you probably wouldn’t even reach for it on a shelf.
A website is the same. Websites have a title. Each section and page of the site has a title, and in effect a table of contents. This information is contained within the coding of each page, and communicates to the search engines specific information about the site and what it contains.
Optimization is the art of skillfully coding a site and its elements in a way that helps search engines to quickly and easily understand what the site is about and what it has to offer. Effective optimization should also identify targeted geography and “keywords” that would bring visitors to that site.
SEO further applies to the portion of content that is visible to visitors of a site. There is a strategy that governs how information is titled and structured. Optimization applies to the keywords contained within content, where they are placed and how often. Optimization should also be concerned with a visitor’s experience as they visit the site and each page. An effective SEO strategy will guide a qualified potential client into your site, help them find information about the question or challenge they face, introduce an attorney or firm and their qualifications, and move that visitor smoothly through a process that ends in “conversion” – a call or email to the firm.
SEO is Not Smoke and Mirrors – It’s a Science
SEO is not a mystery, it isn’t some “secret sauce” that happens behind a curtain in some distant location. It is a proven science. It is a strategy, borne of experience and strict attention to the continuing evolution of the search engines and their algorithms.
In this day and age there are a lot of SEO charlatans. We realize that 30 people are calling and emailing your offices each day telling you they can “get you on the first page of Google” or that your “site is not optimized to perform in the search engines.”
Google’s own blog (https://support.google.com/webmasters/answer/35291?hl=en ) says:
“No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google.”
We know that you have probably had several experiences with varying degrees of outcomes (or outright disappointments). There are no guarantees. There ARE proven track records of success. It’s time for you to stop wondering, and speak with a company who is focused on the success of attorneys and law firms. A company with years of experience in SEO for the legal industry, with hundreds of successful clients. You should be able to enjoy award winning customer service and satisfaction, and the steady stream of opportunities that flow from a well designed and executed SEO Strategy.
Contact an Experienced and Proven SEO Firm for Lawyers and Law Firms
Are you ready to make it rain? Do you want to improve the quality and quantity of clients you work with? We invite you to a conversation. No sales pitch. Ever. If this is right for you, you will know it intuitively. Contact Rain Marketing + Consulting to schedule a free initial consultation or call (760) 579-1635. We offer no long term contracts, just proven strategies. We work directly with you to develop a consistent stream of opportunities so that you can enjoy the life you wish to lead.